Passenger Co-founder and Chief Innovation + Marketing Officer, Justin Cooper, leads a panel discussion stacked with industry experts to discuss, "Customer Collaboration: Focus on What Matters and Forget the Rest" iMedia Brand Summit September 16th, 2008 2:30pm @ Loews Coronado Bay Resort 4000 Coronado Bay Road Coronado, California 92118 Tel: +1 619 424 4000 Your customers are talking about...

Passenger Co-founder and Chief Innovation + Marketing Officer, Justin Cooper, joins a panel of industry experts to discuss, "Crowdsourcing: The Killer Development Tool." LATV Festival July 30, 2008 11:45am @ The Highlands in Hollywood, CA There was a time when every piece of creative content consumed over television was carefully incubated and designed at the budget of a small war. While much...

As posted in: MediaPost Marketing Daily I just read a great post on Robert Kozinets' Brandthroposophy blog suggesting that when you approach "community" or customer collaboration with incentives (cash, coupons, free product), you are doing your brand a disservice, because you are falsely motivating and therefore diluting the underlying value of the relationship with your customers. In...

Dow Jones VentureWire's Web Ventures Conference Redwood City, CA March 18-19, 2008 It’s becoming increasingly easier to launch a Web business with little capital and reach a built-in audience of millions – thanks in part to Google’s OpenSocial and Facebook opening up its platform for application deployment. But what are the companies, technologies and applications that will...

Number one on the Top 100 Marketing Buzz Phrases of 2007 is…ROI. This should tell you this phrase is about as meaningful and creative, within the context of marketing strategy, as commenting on the weather. But the clouds are parting! I’m encouraged by the dawn of a new breed of Chief Marketing Officer – commonly referred to, at last week’s Red Herring CMO Conference in...

I’m really looking forward to the opportunity next week to contribute to an industry panel, where we will discuss, “The Next Frontier: Marketing 2.0.” The key issue here is that companies are struggling to adapt to a marketplace that moves faster than their organization is designed to tolerate. Technology has accelerated social change with unprecedented velocity. The companies...

21st century technology has hastened the creation of a new mediascape. Intersecting the x-axis of The Long Tail and the y-axis of James Surowiecki's Wisdom of the Crowds are bywords like UGC, viral, buzz, and influencers. But we're still in a nascent stage, one where social networking has been deployed pell-mell in the service of brands with questionable impact and value. So what's a brand to do...

Justin Cooper (Co-founder, Chief Innovation + Marketing) and Justin Wills (VP, Strategy) from Passenger will be presenting "Customer Collaboration: Shaping the Future of your Brand and Products" at Gridley's seventh annual Conference featuring presentations by approximately forty leading private companies from: information, marketing, financial technology and internet services sectors and some...

Track I: Social Networks - The Future of Advertising, Marketing and Brand Building @ 2:15pm Grand Ballroom at Hollywood and Highlands

The way the most passionate consumers interact with the brand is the most profoundly relevant behavior there is. The crux of it is to monitor in a longitudinal way how preferences change over time. We provide tools to take a look at what brand loyalists and advocates are saying: what their preferences are and their attitudes and how they change day to day week to week, month to month.Read Full...

The New Customer Dynamic: Collaborative Innovation. Many have written about 'bottom-up' innovation and the role of the customer in the diffusion of those innovations. The new customer dynamic invites the customer into the process: Forging a collaborative relationship with your most valued customers is critical to the efficacy of your brand. The most successful brands engage their customers in a...

Building Communities Around Content Thursday, April 12 3:00-4:14p.m. Media has always been a social phenomenon. Yet novel tools such as weblogs, social networks, podcasting, tagging, reviews, instant messaging, peer-to-peer sharing, and syndication feeds can create vibrant communal experiences around content in ways never before possible. In today's interactive world, users will increasingly...