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<title>Passenger</title>
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<link>http://www.thinkpassenger.com/</link>
<description>Passenger powered communities enable brands to gain contextual insight, drive innovation and build advocacy through ongoing customer collaboration.</description>
<pubDate>Thu, 21 Aug 2008 11:00:56 PDT</pubDate>
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<item>
 <title>Justin Cooper to Lead Panel Discussion at iMedia Brand Summit, September 16th</title>
 <link>http://www.thinkpassenger.com/blog/post/Justin_Cooper_to_Lead_Panel_Discussion_at_iMedia_Brand_Summit_September_16th</link>
 <description><![CDATA[Passenger Co-founder and Chief Innovation + Marketing Officer, Justin Cooper, leads a panel discussion stacked with industry experts to discuss, "Customer Collaboration: Focus on What Matters and Forget the Rest"

iMedia Brand Summit
September 16th, 2008
2:30pm
@ Loews Coronado Bay Resort
4000 Coronado Bay Road
Coronado, California 92118
Tel: +1 619 424 4000

Your...]]></description>
 <pubDate>Tue, 19 Aug 2008 00:00:00 PDT</pubDate>
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</item>
<item>
 <title>Programming Power to the People</title>
 <link>http://www.thinkpassenger.com/blog/post/Programming_Power_to_the_People</link>
 <description><![CDATA[Sure, you bitch and moan from the comfy confines of your couch about the plot twists in your favorite TV shows, and you sure as hell made sure the entire office knew what you thought about the latest McDreamySteamyWhatevy hookup at the water cooler. But if you could actually talk to the producers of your favorite TV shows, what would you say? Would you pipe up to the big guns?

]]></description>
 <pubDate>Wed, 6 Aug 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Programming_Power_to_the_People</guid>
</item>
<item>
 <title>Passenger Selects Bateman Group as New PR Agency of Record</title>
 <link>http://www.thinkpassenger.com/blog/post/Passenger_Selects_Bateman_Group_as_New_PR_Agency_of_Record</link>
 <description><![CDATA[Innovator in On-Demand Customer Collaboration Cites Team&rsquo;s Thoughtful, Creative Approach, Unmatched Responsiveness as Key Factors

SAN FRANCISCO, Aug. 5, 2008 &rdquo; The Bateman Group, an independent technology-focused public relations agency, today announced that Passenger, the leader in on-demand Customer Collaboration, has selected the firm to serve as PR agency of record, effectively...]]></description>
 <pubDate>Tue, 5 Aug 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Passenger_Selects_Bateman_Group_as_New_PR_Agency_of_Record</guid>
</item>
<item>
 <title>Justin Cooper to Present at LATV Festival, Hollywood, July 30th</title>
 <link>http://www.thinkpassenger.com/blog/post/Justin_Cooper_to_Present_at_LATV_Festival_Hollywood_July_30th</link>
 <description><![CDATA[Passenger Co-founder and Chief Innovation + Marketing Officer, Justin Cooper, joins a panel of industry experts to discuss, "Crowdsourcing: The Killer Development Tool."

LATV Festival
July 30, 2008
11:45am
@ The Highlands in Hollywood, CA

There was a time when every piece of creative content consumed over television was carefully incubated and designed...]]></description>
 <pubDate>Tue, 22 Jul 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Justin_Cooper_to_Present_at_LATV_Festival_Hollywood_July_30th</guid>
</item>
<item>
 <title>Firm Cultivates Online Communities for Feedback</title>
 <link>http://www.thinkpassenger.com/blog/post/Firm_Cultivates_Online_Communities_for_Feedback</link>
 <description><![CDATA[MARKETING: Passenger helps clients test products with customer base.

By JOEL RUSSELL
Los Angeles Business Journal 

Remember the focus group?

Companies may still put people in a room to watch them try their products while marketing executives watch from behind one-way glass. But the old-fashioned marketing...]]></description>
 <pubDate>Mon, 7 Jul 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Firm_Cultivates_Online_Communities_for_Feedback</guid>
</item>
<item>
 <title>FOX Taps Passenger to Launch Viewer Community</title>
 <link>http://www.thinkpassenger.com/blog/post/FOX_Taps_Passenger_to_Launch_Viewer_Community</link>
 <description><![CDATA[Network Eyes Greater Engagement and Collaboration with Viewers.

Passenger today announced it has partnered with The Fox Broadcasting Company to help launch an online community for viewers of FOX programs to drive improved communications and viewer collaboration on programming and marketing. 

The community is built for viewers aged 18-49 from FOX drama, reality, comedy, and animation programs and will give FOX better understanding of viewer preferences and...]]></description>
 <pubDate>Mon, 23 Jun 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/FOX_Taps_Passenger_to_Launch_Viewer_Community</guid>
</item>
<item>
 <title>Fox Creates Online Community For Viewers</title>
 <link>http://www.thinkpassenger.com/blog/post/Fox_Creates_Online_Community_For_Viewers</link>
 <description><![CDATA[Fox is pairing with social networking service Passenger to launch a private online community giving the network access to ongoing audience feedback on programming and marketing efforts. Made up of some 2,000 loyal Fox Network viewers invited to join, the community lets members preview new shows, interact with TV producers, post comments, engage in online discussions and participate in polls.

"What comes out of this community is that we're taking 2000 of our loyal viewers and...]]></description>
 <pubDate>Mon, 23 Jun 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Fox_Creates_Online_Community_For_Viewers</guid>
</item>
<item>
 <title>Executive Producers of 'Lost' Thank the ABC Studios Advisors</title>
 <link>http://www.thinkpassenger.com/blog/post/Executive_Producers_of_Lost_Thank_the_ABC_Studios_Advisors</link>
 <description><![CDATA[Damon Lindelof and Carlton Cuse, the executor producers of Lost, just gave the ABC Studios Advisors a special thank you in their latest podcast.  Here's a short excerpt from the interview.  The podcast can be heard in its entirety at abc.com.

															]]></description>
 <pubDate>Wed, 4 Jun 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Executive_Producers_of_Lost_Thank_the_ABC_Studios_Advisors</guid>
</item>
<item>
 <title>Passenger Raises New Capital Round - MediaBizBuzz</title>
 <link>http://www.thinkpassenger.com/blog/post/Passenger_Raises_New_Capital_Round_MediaBizBuzz</link>
 <description><![CDATA[Passenger (profiled by JackMyers Media Business Report back in January) announced today that it had closed its Series C round. The investment was led by StarVest Partners; both Steamboat Ventures and Shelter Capital Capital also re-upped their participation. To date, the company, which offers Software as a service (SaaS) with a focus on customer collaboration, has raised a total of...]]></description>
 <pubDate>Wed, 14 May 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Passenger_Raises_New_Capital_Round_MediaBizBuzz</guid>
</item>
<item>
 <title>Advocacy is Not a Media Buy</title>
 <link>http://www.thinkpassenger.com/blog/post/Advocacy_is_Not_a_Media_Buy</link>
 <description><![CDATA[As posted in: MediaPost Marketing Daily


I just read a great post on Robert Kozinets' Brandthroposophy blog suggesting that when you approach "community" or customer collaboration with incentives (cash, coupons, free product), you are doing your brand a disservice, because you are falsely motivating and...]]></description>
 <pubDate>Fri, 18 Apr 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Advocacy_is_Not_a_Media_Buy</guid>
</item>
<item>
 <title>Chrysler LLC First in Industry to Launch Innovative Online Customer Advisory Board</title>
 <link>http://www.thinkpassenger.com/blog/post/Chrysler_LLC_First_in_Industry_to_Launch_Innovative_Online_Customer_Advisory_Board</link>
 <description><![CDATA[&ldquo;Through our online Customer Advisory Board, we have a new platform to engage our customers in two-way dialogue so we can harness their insights and vehicle dreams as we move quickly to develop and refine technologies and products,&rdquo; said Deborah Meyer, Vice President and Chief Marketing Officer, Chrysler LLC. &ldquo;Chrysler designers and engineers have always had a pulse on the market to deliver segment-leading products, but the launch of the Customer Advisory Board gives us a new...]]></description>
 <pubDate>Mon, 24 Mar 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Chrysler_LLC_First_in_Industry_to_Launch_Innovative_Online_Customer_Advisory_Board</guid>
</item>
<item>
 <title>Chrysler Wants You</title>
 <link>http://www.thinkpassenger.com/blog/post/Chrysler_Wants_You</link>
 <description><![CDATA[The automaker plans an online "customer advisory board." The goal is "to establish a two-way dialogue" to glean consumer insights, chief marketing officer Deborah Meyer says.

Discussion won't be limited to cup-holder placement or the design merits of side vents. She says participants will be asked about everything from safety issues to environmental concerns to opinions on Chrysler's ads. Folks interested in joining can apply at chryslerlistens.com &mdash; where they'll have to answer...]]></description>
 <pubDate>Mon, 24 Mar 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Chrysler_Wants_You</guid>
</item>
<item>
 <title>Chrysler Brings Consumers Into Advisory Boardroom</title>
 <link>http://www.thinkpassenger.com/blog/post/Chrysler_Brings_Consumers_Into_Advisory_Boardroom</link>
 <description><![CDATA[Chrysler this week is launching a new program that aims to bring consumers--some 2,000 of them--into the boardroom, virtually. The industry's first online Customer Advisory Board (CAB) will have consumers offering their takes on product features, designs and technology.

Read Full Article]]></description>
 <pubDate>Mon, 24 Mar 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Chrysler_Brings_Consumers_Into_Advisory_Boardroom</guid>
</item>
<item>
 <title>Chrysler Ready to 'Listen' on New Site</title>
 <link>http://www.thinkpassenger.com/blog/post/Chrysler_Ready_to_Listen_on_New_Site</link>
 <description><![CDATA[Automaker to Recruit Online Consumer Advisory Panel.Chrysler will begin recruiting U.S. residents in the next few weeks to participate in closed, online dialogues to gather insights for the automaker's marketing, product development, vehicle features and engineering.Read Full Article (must be AdvertisingAge Subscriber)

]]></description>
 <pubDate>Mon, 24 Mar 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Chrysler_Ready_to_Listen_on_New_Site</guid>
</item>
<item>
 <title>Community TV</title>
 <link>http://www.thinkpassenger.com/blog/post/Community_TV</link>
 <description><![CDATA[Networks embrace viewers online, giving them input into what we see on the tubeABC Entertainment relaunched an online community group it refers to as The Inner Circle late last year. Initially created three years ago as a marketing tool, it was brought back to life with the help of social-networking software enabler Passenger. The company built an online community that allows ABC to engage with select users in several ways, such as asking for feedback on previews of shows, promos and...]]></description>
 <pubDate>Mon, 17 Mar 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Community_TV</guid>
</item>
<item>
 <title>Justin Cooper to Present at VentureWire's Web Ventures 03.18.08</title>
 <link>http://www.thinkpassenger.com/blog/post/Justin_Cooper_to_Present_at_VentureWire_s_Web_Ventures_03_18_08</link>
 <description><![CDATA[Dow Jones VentureWire's Web Ventures Conference Redwood City, CA March 18-19, 2008

It&rsquo;s becoming increasingly easier to launch a Web business with little capital and reach a built-in audience of millions &ndash; thanks in part to Google&rsquo;s OpenSocial and Facebook opening up its platform for application deployment. But what are the companies, technologies and applications that will profit with...]]></description>
 <pubDate>Tue, 11 Mar 2008 00:00:00 PDT</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Justin_Cooper_to_Present_at_VentureWire_s_Web_Ventures_03_18_08</guid>
</item>
<item>
 <title>Customer: The Expanded Definition</title>
 <link>http://www.thinkpassenger.com/blog/post/Customer_The_Expanded_Definition</link>
 <description><![CDATA[EMPLOYEES, PARTNERS & PEERS ARE ALSO YOUR CUSTOMERS

Whenever we talk about Customer Collaboration, one of the big questions that always comes up is,"What about collaborating with my employees, partners and/or peers?" Channel partners, salespeople, distribution channels, field reps, retail employees, executives and anyone else previously referred to as an &ldquo;employee&rdquo; should not only be treated like a customer, but are part of the expanded definition of a...]]></description>
 <pubDate>Thu, 28 Feb 2008 00:00:00 PST</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Customer_The_Expanded_Definition</guid>
</item>
<item>
 <title>R.O.Why?</title>
 <link>http://www.thinkpassenger.com/blog/post/R_O_Why</link>
 <description><![CDATA[Number one on the Top 100 Marketing Buzz Phrases of 2007 is&hellip;ROI. This should tell you this phrase is about as meaningful and creative, within the context of marketing strategy, as commenting on the weather.

But the clouds are parting!

I&rsquo;m encouraged by the dawn of a new breed of Chief Marketing Officer &ndash; commonly referred to, at last week&rsquo;s Red Herring CMO Conference in San Diego, as the...]]></description>
 <pubDate>Fri, 15 Feb 2008 00:00:00 PST</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/R_O_Why</guid>
</item>
<item>
 <title>The Emerging Role:  Community Manager</title>
 <link>http://www.thinkpassenger.com/blog/post/The_Emerging_Role_Community_Manager</link>
 <description><![CDATA[I spoke today with Jeremiah Owyang of Forrester Research about the role of the &ldquo;Community Manager&rdquo;, in an attempt to share some of the knowledge I&rsquo;ve gained in my time at Passenger. Shortly into the call, we came across the topic of client education and some of the key questions that clients ask when entering into the ]]></description>
 <pubDate>Tue, 12 Feb 2008 00:00:00 PST</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/The_Emerging_Role_Community_Manager</guid>
</item>
<item>
 <title>Forrester: Agencies Need to Reboot</title>
 <link>http://www.thinkpassenger.com/blog/post/Forrester_Agencies_Need_to_Reboot</link>
 <description><![CDATA[Adweek just posted this article based on a Forrester Research report. The edict is that agencies need to evolve by organizing themselves around communities that are relevant and mutually beneficial for their clients and their clients' customers. Not only does this opportunity provide more value to an agency's clients, it also...]]></description>
 <pubDate>Fri, 8 Feb 2008 00:00:00 PST</pubDate>
 <guid isPermaLink="true">http://www.thinkpassenger.com/blog/post/Forrester_Agencies_Need_to_Reboot</guid>
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