PASSENGER

Exclusive Opportunity for Next Generation Luxury Vehicle Owners to Interact and Shape the Future of the Mercedes-Benz Brand LOS ANGELES, November 17, 2008 ” Passenger, the technology leader in on-demand Customer Collaboration, today announced...

As posted by Emily Chang from iMedia Connection. By testing potential branding efforts on online community members, the company attempts to predict how upcoming advertising and marketing campaigns will be received and adjust accordingly....

As reported by Andrew McMains for ADWEEK. NEW YORK Mercedes-Benz USA, six months after launching a new password-protected Web site for interacting with Generation Y consumers, is planning a second site next year to reach an older group of Mercedes...

Mercedes launched the password-protected Web site six months ago. Through questionnaires, polls and live chats, the company seeks to better understand what makes Gen Y tick. It uses the forum to get feedback on an array of topics from product...

"It's one of the projects that I'm most excited about because it's finally a technology that's allowing us to gather data and get to know our customers in a deeper and richer way," Cannon added. The site currently has about 800 members, each of...

As posted by Karl Greenberg of MediaPost. Mercedes-Benz USA wants an invited group of Gen Y netizens to open up about the brand. So it is running a social networking marketing program called Generation-Benz, intended to bring younger consumers into...