PASSENGER

Fox is pairing with social networking service Passenger to launch a private online community giving the network access to ongoing audience feedback on programming and marketing efforts. Made up of some 2,000 loyal Fox Network viewers invited to...

Damon Lindelof and Carlton Cuse, the executor producers of Lost, just gave the ABC Studios Advisors a special thank you in their latest podcast. Here's a short excerpt from the interview. The podcast can be heard in its entirety at...

Passenger (profiled by JackMyers Media Business Report back in January) announced today that it had closed its Series C round. The investment was led by StarVest Partners; both Steamboat Ventures and Shelter Capital Capital also re-upped their...

As posted in: MediaPost Marketing Daily I just read a great post on Robert Kozinets' Brandthroposophy blog suggesting that when you approach "community" or customer collaboration with incentives (cash, coupons, free product), you are doing your...

“Through our online Customer Advisory Board, we have a new platform to engage our customers in two-way dialogue so we can harness their insights and vehicle dreams as we move quickly to develop and refine technologies and products,” said...

The automaker plans an online "customer advisory board." The goal is "to establish a two-way dialogue" to glean consumer insights, chief marketing officer Deborah Meyer says. Discussion won't be limited to cup-holder placement or the design merits...