PASSENGER

By Elisabeth A. Sullivan, Staff Writer for Marketing News Online Communities Can Provide Valuable Insights, But Keep Your Research Goals In Mind When Drafting Your Guest List Qualitative research isn’t quantifiable, of course. It’s...

Former Alloy Executive to Lead NY Office; Steve Howe Promoted to President and COO Passenger, today announced that Samantha Skey has joined the company as senior vice president of business development and general manager of Passenger’s...

JCPenney called upon Passenger to create an online community that would give loyal JCPenney customers the opportunity to provide feedback on Ambrielle® - JCPenney’s line of lingerie for the modern woman. By creating a private online...

Passenger worked with Coca-Cola to inspire loyal customers to extend its popular “My Coke Rewards” program to students and schools in need. Using Passenger’s intuitive platform, Coca-Cola turned to its existing community around a...

Consumers and taxpayers are getting boardroom access to Fortune 500 companies, government agencies and cultural chieftains thanks to a virtual twist on old-fashioned focus groups. Recognizing that social networking portals are the new water cooler,...

Passenger, the leader in on-demand Customer Collaboration teamed up with adidas to harness the customers’ voice to inspire innovation and affect change into its nationwide back-to-school marketing campaign, “New School of Thought.”...