Chrysler Wants You
The automaker plans an online "customer advisory board." The goal is "to establish a two-way dialogue" to glean consumer insights, chief marketing officer Deborah Meyer says.
Discussion won't be limited to cup-holder placement or the design merits of side vents. She says participants will be asked about everything from safety issues to environmental concerns to opinions on Chrysler's ads. Folks interested in joining can apply at chryslerlistens.com ” where they'll have to answer questions such as, "Do you own or have you considered owning a Chrysler, Jeep or Dodge vehicle?"
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Discussion won't be limited to cup-holder placement or the design merits of side vents. She says participants will be asked about everything from safety issues to environmental concerns to opinions on Chrysler's ads. Folks interested in joining can apply at chryslerlistens.com ” where they'll have to answer questions such as, "Do you own or have you considered owning a Chrysler, Jeep or Dodge vehicle?"
Read Full Article
