PASSENGER

I’m really looking forward to the opportunity next week to contribute to an industry panel, where we will discuss, “The Next Frontier: Marketing 2.0.” The key issue here is that companies are struggling to adapt to a marketplace that moves faster than their organization is designed to tolerate. Technology has accelerated social change with unprecedented velocity. The companies that learn how to harness this energy will weather the storm, while others will be left wondering, “what just happened?” If you’re planning to attend the Red Herring CMO Conference next week in San Diego on Tuesday, February 5th, please don’t hesitate to come-up and say hello. Here’s the premise lifted direct from the Red Herring website:

"Technology transitions are always exciting, but until the process is complete we are left driving hybrids. For marketers it’s not just a matter of being caught between gasoline and electric: you must cope with fi lm and digital, seminars and Webinars, direct mail and email, press releases and blog posts, pushed material and user-generated content, all somewhere between Web 1.0 and 2.0. And perhaps no one has adapted to this transition more wholeheartedly than professionals in marketing, who are exploring possibilities and nudging progress towards a complete transformation. This panel explores ways to juggle the old and new in marketing and to profit from the cutting edge.”