Passenger Gets $2.5M for Web Marketing
Some of America's largest companies are instituting a velvet rope policy online and providing their best customers with exclusive perks thanks to technology from Passenger, a start-up which recently raised $2.5 million. Founded in January 2006, Los Angeles-based Passenger sells a software service that allows companies, including the Coca Cola Co., Sara Lee Corp., and ABC Inc., a division of the Walt Disney Co., to target their best customers with exclusive content and services.
