Passenger Names Samantha Skey GM of Eastern Region and SVP, Business Development
Former Alloy Executive to Lead NY Office; Steve Howe Promoted to President and COO
Passenger, today announced that Samantha Skey has joined the company as senior vice president of business development and general manager of Passenger’s eastern region. Samantha will apply her diverse media industry background to develop new strategic partnerships with global and East Coast-based brands and agencies, and help grow existing relationships with Passenger’s New York clients. She will report directly to Steve Howe, who has just been promoted to president and chief operating officer of Passenger.
“The conversational marketplace has evolved much more rapidly than traditional methods of brand management and product development were designed to tolerate. Consumers are certainly talking about a brand, its products and services, but most companies struggle to capture this insight and act on it,” said Steve Howe, President and COO, Passenger. “We are thrilled to have Sam on board; she will be a huge asset for current and prospective clients and partners having such a deep understanding of the real business value that comes from collaborating with customers.”
Samantha joins Passenger from Alloy Media + Marketing, one of the country's largest providers of nontraditional media programs, where she served as executive vice president, strategic marketing. At Alloy she was responsible for the company's strategic planning, including the creation and deployment of new products and services. Prior to joining Alloy, Samantha held roles as director, e- commerce development at the Walt Disney Company, advertising sales manager at CNET and director of sales and marketing for Interactive Imaginations. Samantha serves on the advisory boards for several organizations who are dedicated to providing guidance and support to the nation’s young people, including Youth Noise, a web-based organization for young community leaders; the Bronx Academy of Letters; Earth Adoption Agency; and MetricMesh, an emerging web analytics service.
“It’s an exciting time for both Passenger and the marketing, advertising and branding industries in general, as companies are making giant leaps in innovation by collaborating with their customers,” said Samantha Skey. “The challenge lies in quickly and efficiently capturing this perspective so it can be used to impact the business. Passenger is completely changing the industry dynamic by enabling those conversations to happen directly between the brand and literally thousands of its key customers. This is incredibly powerful.”
Passenger, today announced that Samantha Skey has joined the company as senior vice president of business development and general manager of Passenger’s eastern region. Samantha will apply her diverse media industry background to develop new strategic partnerships with global and East Coast-based brands and agencies, and help grow existing relationships with Passenger’s New York clients. She will report directly to Steve Howe, who has just been promoted to president and chief operating officer of Passenger.
“The conversational marketplace has evolved much more rapidly than traditional methods of brand management and product development were designed to tolerate. Consumers are certainly talking about a brand, its products and services, but most companies struggle to capture this insight and act on it,” said Steve Howe, President and COO, Passenger. “We are thrilled to have Sam on board; she will be a huge asset for current and prospective clients and partners having such a deep understanding of the real business value that comes from collaborating with customers.”
Samantha joins Passenger from Alloy Media + Marketing, one of the country's largest providers of nontraditional media programs, where she served as executive vice president, strategic marketing. At Alloy she was responsible for the company's strategic planning, including the creation and deployment of new products and services. Prior to joining Alloy, Samantha held roles as director, e- commerce development at the Walt Disney Company, advertising sales manager at CNET and director of sales and marketing for Interactive Imaginations. Samantha serves on the advisory boards for several organizations who are dedicated to providing guidance and support to the nation’s young people, including Youth Noise, a web-based organization for young community leaders; the Bronx Academy of Letters; Earth Adoption Agency; and MetricMesh, an emerging web analytics service.
“It’s an exciting time for both Passenger and the marketing, advertising and branding industries in general, as companies are making giant leaps in innovation by collaborating with their customers,” said Samantha Skey. “The challenge lies in quickly and efficiently capturing this perspective so it can be used to impact the business. Passenger is completely changing the industry dynamic by enabling those conversations to happen directly between the brand and literally thousands of its key customers. This is incredibly powerful.”
