Samantha Skey to Keynote at AD:Tech NYC, November 4th
Samantha Skey, Passenger’s newly appointed senior vice president of business development and eastern region general manager, will be a keynote speaker at ad:tech New York, occurring November 3-6, 2008.
Ms. Skey will present a session entitled “Obama, Apple and Ice Cream “ Building Brand Passion Among Millennials,” discussing the nuances of brand adoption among this influential generation. After an introduction from Drew Ianni, Advisory Board Chairman, Programming, ad:tech expositions, Ms. Skey will share new research and road rules to forging a connection with this passionate and plugged-in consumer, pulling on insight from a panel of Millennials joining her on stage.
Ms. Skey recently came to Passenger from Alloy Media + Marketing, where she served as executive vice president, strategic marketing.
About ad:tech
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.
