PASSENGER

Recently we've seen a few new developments in this sector of social networking which seem to confirm that branded communities are on the rise. You have to remember that plenty of companies have been striking deals with big social networks like MySpace and Facebook. But some companies want to host their own branded social networks, and start-ups are beginning to, well, start up for that purpose. Earlier this week, another one launched--Passenger, a platform that aims to "create collaborative relationships" between brands and their consumers through online social networks.

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