Passenger Co-founder and Chief Innovation + Marketing Officer, Justin Cooper, leads a panel discussion stacked with industry experts to discuss, "Customer Collaboration: Focus on What Matters and Forget the Rest"

iMedia Brand Summit
September 16th, 2008
2:30pm
@ Loews Coronado Bay Resort
4000 Coronado Bay Road
Coronado, California 92118
Tel: +1 619 424 4000

Your customers are talking about their experiences with your brand every day, but you’re not a part of the conversation. Unless you have a means of engaging with this invaluable community and capturing that knowledge, this insightful perspective will go unnoticed. Learn first-hand how to foster an ongoing dialogue with your customers that can transform the way your organization conceives ideas, designs, refines, and markets its products and services. By positioning your company to incorporate the collective intelligence of your customers into your business, you will enhance brand equity and stay one step ahead of the rapidly evolving marketplace.

In this panel, attendees will learn from leading brands and industry experts as they discuss the transformational nature of the customer collaboration experience, including:

- How to infuse the voice of the customer into your business processes
- How to identify the emerging needs of your customers
- How to empower key customers to fuel passion for your brand

Summit Overview:

Now in its seventh year, iMedia Brand Summit’s primary goal is to bring together brand marketing executives with peers and solution providers to share ideas and tackle hard issues surrounding the integration and application of interactive media in their overall marketing mix. iMedia’s Brand Summits deliver a dynamic combination of session content featuring top-level speakers and numerous opportunities for networking between marketers and solution providers in an exclusive, by invitation-only environment.

Passenger Co-founder and Chief Innovation + Marketing Officer, Justin Cooper, joins a panel of industry experts to discuss, "Crowdsourcing: The Killer Development Tool."

LATV Festival
July 30, 2008
11:45am
@ The Highlands in Hollywood, CA

There was a time when every piece of creative content consumed over television was carefully incubated and designed at the budget of a small war. While much remains the same, the times, they are a-changing.

Taking a page from gaming and software development worlds, video content creators are discovering the power of community. Web 2.0 technologies now enable creators to take a job traditionally performed by a designated agent and outsource it to an undefined, generally large group of people in the form of an open call. Done right, it is much less costly and can be more effective.

NATPE’s LATV Festival brings together nearly 1,000 content creators, agents, studio, network and new media executives to celebrate the art and commerce of video content in the TV production capital of the world.

Dow Jones VentureWire's Web Ventures Conference Redwood City, CA March 18-19, 2008

It’s becoming increasingly easier to launch a Web business with little capital and reach a built-in audience of millions – thanks in part to Google’s OpenSocial and Facebook opening up its platform for application deployment. But what are the companies, technologies and applications that will profit with a more open and connected Web? What does it really mean for Web start-ups? Beyond social networking, what other Web markets will benefit in the coming years?

At this year’s Web Ventures conference, I'll be presenting a session on customer collaboration and describe how companies can gain insight, drive innovation and build advocacy. I'll also address how brands need to harness the collective intelligence of their customers in order to design better customer experiences, make more informed business decisions and keep up with the evolving marketplace.

I’m really looking forward to the opportunity next week to contribute to an industry panel, where we will discuss, “The Next Frontier: Marketing 2.0.” The key issue here is that companies are struggling to adapt to a marketplace that moves faster than their organization is designed to tolerate. Technology has accelerated social change with unprecedented velocity. The companies that learn how to harness this energy will weather the storm, while others will be left wondering, “what just happened?” If you’re planning to attend the Red Herring CMO Conference next week in San Diego on Tuesday, February 5th, please don’t hesitate to come-up and say hello. Here’s the premise lifted direct from the Red Herring website:

"Technology transitions are always exciting, but until the process is complete we are left driving hybrids. For marketers it’s not just a matter of being caught between gasoline and electric: you must cope with fi lm and digital, seminars and Webinars, direct mail and email, press releases and blog posts, pushed material and user-generated content, all somewhere between Web 1.0 and 2.0. And perhaps no one has adapted to this transition more wholeheartedly than professionals in marketing, who are exploring possibilities and nudging progress towards a complete transformation. This panel explores ways to juggle the old and new in marketing and to profit from the cutting edge.”

Justin Cooper (Co-founder, Chief Innovation + Marketing) and Justin Wills (VP, Strategy) from Passenger will be presenting "Customer Collaboration: Shaping the Future of your Brand and Products" at Gridley's seventh annual Conference featuring presentations by approximately forty leading private companies from: information, marketing, financial technology and internet services sectors and some selected industry panels from public company and private equity participants.

The Conference is designed to offer senior level executives and investment professionals an excellent opportunity to learn about interesting growth companies, to gain insights into industry trends, and to network with their peers. The audience includes C-level executives from public company industry leaders, CEOs of presenting and non-presenting private companies, and leading debt and private equity investors.

Track I: Social Networks - The Future of Advertising, Marketing and Brand Building @ 2:15pm Grand Ballroom at Hollywood and Highlands