Download the Presentation from Recent Passenger Webinar: Customer Collaboration to Drive Marketing Innovation
On December 9th, Passenger hosted a free webinar featuring Analyst Cindy Commander and Researcher Chris Townsend, both of Forrester Research, Inc.
The webinar was entitled: “Customer Collaboration: Learn from Your Customers Before You Learn the Hard Way.”
Moderated by Passenger’s Co-founder and Chief Innovation + Marketing Officer Justin Cooper, this interactive panel discussed the ways companies can turn valuable customer insight into meaningful company change.
The presentation from this Webinar is available now by clicking the image below to download.
Webinar Overview:
All companies know that their customers are already talking to one another about their business, its products and services ― both online and offline. By deciding not to participate in and learn from these conversations, key business decisions will be made based on general assumptions of what customers want, which are frequently off base. This interactive session will review different approaches to Customer Collaboration and provide answers to the following questions:
1. How to integrate customer communities into my business?
2. How can I get my customers more involved and engaged in the innovation process?
3. How can customer communities help me grow my brand?
4. What’s the difference between this and an open community?
5. What are best practices for engaging a customer community?
6. How can I measure the ROI of customer collaboration?
7. How does this replace/differ from the traditional research I’m conducting?
8. How do I position this is a “need to have,” not just a “nice to have” to my bosses?
About the Participants:
Analyst Cindy Commander helps senior marketers develop strategies around issues of marketing organization, culture, team development, and relationship building. Her research in the innovation space covers two key areas: (1) how marketing leaders should get consumers more involved in innovation; and (2) how marketing leaders can drive innovation more broadly within their own organizations with a focus on building innovation teams, culture, processes, and insights.
Researcher Chris Townsend’s primary coverage is innovation management, including the software and IT services to support corporate innovation, as well as the internal management best practices for creating a corporate culture of innovation. Previously at Forrester, Chris has worked extensively with innovation and global management expert Navi Radjou, researching technology trends in developing countries.
Justin Cooper is the co-founder and chief innovation + marketing at Passenger. An expert in customer experience design, brand strategy and customer collaboration, Justin’s work bridges the traditional rift between brand objectives and consumer expectations through a creative, but business-pragmatic approach to innovation.
The webinar was entitled: “Customer Collaboration: Learn from Your Customers Before You Learn the Hard Way.”
Moderated by Passenger’s Co-founder and Chief Innovation + Marketing Officer Justin Cooper, this interactive panel discussed the ways companies can turn valuable customer insight into meaningful company change.
The presentation from this Webinar is available now by clicking the image below to download.
Webinar Overview:
All companies know that their customers are already talking to one another about their business, its products and services ― both online and offline. By deciding not to participate in and learn from these conversations, key business decisions will be made based on general assumptions of what customers want, which are frequently off base. This interactive session will review different approaches to Customer Collaboration and provide answers to the following questions:
1. How to integrate customer communities into my business?
2. How can I get my customers more involved and engaged in the innovation process?
3. How can customer communities help me grow my brand?
4. What’s the difference between this and an open community?
5. What are best practices for engaging a customer community?
6. How can I measure the ROI of customer collaboration?
7. How does this replace/differ from the traditional research I’m conducting?
8. How do I position this is a “need to have,” not just a “nice to have” to my bosses?
About the Participants:
Analyst Cindy Commander helps senior marketers develop strategies around issues of marketing organization, culture, team development, and relationship building. Her research in the innovation space covers two key areas: (1) how marketing leaders should get consumers more involved in innovation; and (2) how marketing leaders can drive innovation more broadly within their own organizations with a focus on building innovation teams, culture, processes, and insights.
Researcher Chris Townsend’s primary coverage is innovation management, including the software and IT services to support corporate innovation, as well as the internal management best practices for creating a corporate culture of innovation. Previously at Forrester, Chris has worked extensively with innovation and global management expert Navi Radjou, researching technology trends in developing countries.
Justin Cooper is the co-founder and chief innovation + marketing at Passenger. An expert in customer experience design, brand strategy and customer collaboration, Justin’s work bridges the traditional rift between brand objectives and consumer expectations through a creative, but business-pragmatic approach to innovation.
