Passenger Co-founder and Chief Innovation + Marketing Officer, Justin Cooper, leads a panel discussion stacked with industry experts to discuss, "Customer Collaboration: Focus on What Matters and Forget the Rest"

iMedia Brand Summit
September 16th, 2008
2:30pm
@ Loews Coronado Bay Resort
4000 Coronado Bay Road
Coronado, California 92118
Tel: +1 619 424 4000

Your customers are talking about their experiences with your brand every day, but you’re not a part of the conversation. Unless you have a means of engaging with this invaluable community and capturing that knowledge, this insightful perspective will go unnoticed. Learn first-hand how to foster an ongoing dialogue with your customers that can transform the way your organization conceives ideas, designs, refines, and markets its products and services. By positioning your company to incorporate the collective intelligence of your customers into your business, you will enhance brand equity and stay one step ahead of the rapidly evolving marketplace.

In this panel, attendees will learn from leading brands and industry experts as they discuss the transformational nature of the customer collaboration experience, including:

- How to infuse the voice of the customer into your business processes
- How to identify the emerging needs of your customers
- How to empower key customers to fuel passion for your brand

Summit Overview:

Now in its seventh year, iMedia Brand Summit’s primary goal is to bring together brand marketing executives with peers and solution providers to share ideas and tackle hard issues surrounding the integration and application of interactive media in their overall marketing mix. iMedia’s Brand Summits deliver a dynamic combination of session content featuring top-level speakers and numerous opportunities for networking between marketers and solution providers in an exclusive, by invitation-only environment.

Passenger Co-founder and Chief Innovation + Marketing Officer, Justin Cooper, joins a panel of industry experts to discuss, "Crowdsourcing: The Killer Development Tool."

LATV Festival
July 30, 2008
11:45am
@ The Highlands in Hollywood, CA

There was a time when every piece of creative content consumed over television was carefully incubated and designed at the budget of a small war. While much remains the same, the times, they are a-changing.

Taking a page from gaming and software development worlds, video content creators are discovering the power of community. Web 2.0 technologies now enable creators to take a job traditionally performed by a designated agent and outsource it to an undefined, generally large group of people in the form of an open call. Done right, it is much less costly and can be more effective.

NATPE’s LATV Festival brings together nearly 1,000 content creators, agents, studio, network and new media executives to celebrate the art and commerce of video content in the TV production capital of the world.

The way the most passionate consumers interact with the brand is the most profoundly relevant behavior there is. The crux of it is to monitor in a longitudinal way how preferences change over time. We provide tools to take a look at what brand loyalists and advocates are saying: what their preferences are and their attitudes and how they change day to day week to week, month to month.

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The New Customer Dynamic: Collaborative Innovation.

Many have written about 'bottom-up' innovation and the role of the customer in the diffusion of those innovations. The new customer dynamic invites the customer into the process: Forging a collaborative relationship with your most valued customers is critical to the efficacy of your brand. The most successful brands engage their customers in a collaborative relationship to understand how to respond to changes in behaviors and market trends without giving up control. It�s not about 'letting go', it's about getting a handle on where things are moving.

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Most forward thinking marketers would agree that the advertising and marketing landscape has changed dramatically over the past few years with the dawn of web 2.0 and the powerful influences of social media. As more and more consumers embrace social media as a way to communicate with each other, marketers are clamoring to tap into this relatively new medium and its vast influence.

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