Results for Insight

Fox Creates Online Community For Viewers

June 23, 2008 | Posted by Admin

Clients, Insight

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Fox is pairing with social networking service Passenger to launch a private online community giving the network access to ongoing audience feedback on programming and marketing efforts. Made up of some 2,000 loyal Fox Network viewers invited to join, the community lets members preview new shows, interact with TV producers, post comments, engage in online discussions and participate in polls.


"What comes out of this community is that we're taking 2000 of our loyal viewers and giving them a seat at the table in the decision-making process," said Melva Benoit, senior vice president for audience intelligence and research strategy at Fox.


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The New Focus Group: Online Networks

January 14, 2008 | Posted by Admin

Clients, Insight

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Proprietary Panels Help Consumer Companies Shape Products, Ads

The private networks are part of companies' continuing efforts to figure out how to use the Web to assess and shape the way consumers think about their products.

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Toward 'Open Source' BT: Conversation as Behavior

June 13, 2007 | Posted by Justin Cooper

Advocacy, Insight, Innovation, Clients

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The way the most passionate consumers interact with the brand is the most profoundly relevant behavior there is. The crux of it is to monitor in a longitudinal way how preferences change over time. We provide tools to take a look at what brand loyalists and advocates are saying: what their preferences are and their attitudes and how they change day to day week to week, month to month.

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Passenger Puts Consumers in Driver's Seat at Sara Lee

April 9, 2007 | Posted by Admin

Insight, Clients

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"Passenger is an extension of our marketing," said Ravi Parmeswar, Sara Lee's vp-business insights. "Because they are out there, we are constantly coming up with ideas that we can bounce off our consumers. It's about [consumers] feeling their opinion counts."

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