"A private online community infuses new ideas because they are coming directly from the consumer. Without those new ideas you are forced to come up with innovation from within."
-Director, Customer Research & Analysis, Fortune 500 Retailer
"The ongoing stream of information enables us to do ongoing market volatility work every week with our communites"
-Director of Market Insights, Fortune 500 Financial Services Company
"Focus groups would require our research group traveling to Chicago, New York or Shanghai. Now with the online community at our fingertips, we have the merchandise manager, the product marketing manager, as well as one of the business unit heads all on the"
-Director, Customer Research & Analysis, Fortune 500 Retailer
"We can also educate the customer and ultimately turn some of them into word-of-mouth advocates for us"
-Director of Client Loyalty, Automotive Manufacturer
"With a private online community at our fingertips, we can get feedback that is actionable in a really quick period of time. "
-VP, Research, Television Studio
